In Ludhiana, a city known for its industrial grit, a 20-year-old introverted girl is making waves in the world of handicrafts. Starting with handmade crochet flowers in her small room, she has built a thriving business worth ₹5.28 crore in just two years — all while empowering over 300 women artisans across India.
A Quiet Start with Big Dreams
The founder, Vanshika Mittal, was always creative but reserved. She enjoyed crafting in her spare time, experimenting with crochet flowers that combined traditional techniques with modern aesthetics. What began as a hobby quickly became a vision: to turn her craft into a sustainable business that could reach people far beyond her immediate circle.
Vanshika launched her venture at just 18 years old, leaving college to focus on building her brand. With limited resources, she started small — creating customized flower arrangements and gifting items from home. Social media became her first storefront, allowing her to showcase her products to a wider audience and attract early customers.
Building a Brand That Resonates
Her business, now operating under the brand Florial, focuses on quality, customization, and aesthetic appeal. Each crochet flower is handcrafted, and customers can personalize designs for weddings, corporate gifts, or home décor. By blending creativity with a modern online presence, Vanshika captured the attention of young buyers looking for unique, handcrafted products.
As orders grew, she began collaborating with women from her community. These artisans, many of whom were looking for flexible work, received training in crochet techniques and production management. Today, over 300 women contribute to the business, gaining financial independence and skill development opportunities.
Scaling Fast with Focused Strategy
In just two years, Vanshika scaled her business to a ₹5.28 crore turnover, a feat achieved through a combination of digital marketing, quality control, and personalized customer service. Despite her introverted nature, she mastered the art of online engagement, responding personally to customers and building a brand story that resonated widely.
Her model demonstrates how a small home-based craft venture can transform into a profitable, women-driven enterprise, proving that passion, consistency, and community impact can go hand in hand.
Looking Ahead
Vanshika’s vision extends beyond revenue. She plans to expand her product line, explore export opportunities, and train more women artisans, creating a scalable ecosystem for handmade crafts in India. Her journey shows that even young, introverted entrepreneurs can make a tangible impact when creativity meets strategy.
In the streets and homes of Ludhiana, Vanshika Mittal’s crochet flowers are more than just decorative pieces — they are symbols of entrepreneurial ambition, artistic passion, and women empowerment.
How to Connect With Florial
If you are a customer looking to purchase handcrafted crochet flowers, or a partner/investor exploring collaboration or artisan empowerment opportunities.
➤ Connect with the Brand: Florial
FAQs
What is Florial and who founded it?
Florial is a handmade crochet flower and gifting products brand founded by 20-year-old Vanshika Mittal from Ludhiana, Punjab. The brand focuses on handcrafted, personalized creations.
How much revenue has Florial generated?
In just two years, Florial has grown into a ₹5.28 crore business, thanks to its focus on quality, customization, and online sales.
How does Florial support women artisans?
Florial works with over 300 women artisans, providing them training in crochet techniques and production management, creating opportunities for financial independence and skill development.
Where is Florial based and how can customers order?
The brand is based in Ludhiana, Punjab, and primarily sells its products online through e-commerce channels and social media, offering doorstep delivery for personalized orders.
What products does Florial offer?
Florial specializes in handmade crochet flowers, decorative arrangements, and personalized gifting items, suitable for weddings, home décor, and corporate gifts.
