Quick Overview
India’s wearable tech major Noise reported ₹1,065.5 crore in revenue for FY25, even as its topline declined 24% from the previous year. Despite the slowdown, the company successfully returned to profitability, marking a sharp turnaround from its FY24 losses.
The Founders Behind the Brand
Founded in 2014 by brothers Amit Khatri and Gaurav Khatri, Noise has grown into one of India’s leading consumer electronics brands in smart wearables and audio products. The company is headquartered in Gurugram, with the founders holding majority ownership and Bose Corporation owning a minority stake.
Inside the FY25 Numbers
Noise generated ₹1,048 crore from operations and ₹17.1 crore from other income, maintaining a relatively balanced revenue mix. While overall revenue declined, the company’s disciplined financial approach helped stabilise its performance.
Profit Comeback Through Cost Control
After reporting a ₹22 crore loss in FY24, Noise posted a net profit of ₹3.2 crore in FY25. Total expenses fell 25% to ₹1,067 crore, driven by sharp cuts in procurement costs (down 23%), marketing spends (down 37%), and a 12% reduction in employee benefit expenses.
Why This Matters
Noise’s FY25 performance highlights a shift in strategy—from aggressive growth to financial discipline. At a time when many consumer electronics and D2C brands are struggling with high burn rates, Noise’s ability to restore profitability despite lower revenue stands out.
Conclusion
Noise’s FY25 turnaround underscores the power of cost optimisation in volatile market conditions. While revenue growth slowed, the company proved that sustainable operations and tighter expense control can restore profitability. Going forward, how Noise balances growth ambitions with margin discipline will be closely watched in India’s competitive wearable tech market.
