In India, indulgence and health often seem mutually exclusive — a dilemma that inspired Sandeep Jangala, a serial entrepreneur from Hyderabad, to start Yummy Bee. What began as baking sugar-free treats for his daughters during the pandemic evolved into a ₹18 crore startup offering guilt-free food and desserts to urban families.
The Beginning of the Startup
Sandeep’s journey started in his kitchen, experimenting with healthier versions of classic desserts like brownies, cakes, and cookies. Observing a gap in the market for tasty yet wholesome options, he turned the hobby into a business. The first cloud kitchen in Hyderabad served as a testing ground, validating consumer interest before expanding to physical café outlets.
Founder Background and Inspiration
With a background in entrepreneurship and previous ventures in tech and fitness, Sandeep brought operational expertise and customer focus to the food space. His personal motivation was simple: offer delicious treats without guilt, especially for families seeking healthier alternatives.
The Problem the Startup Is Solving
Urban consumers increasingly want nutritious food without compromising on taste. At the same time, the Indian dessert and café market was dominated by sugar-laden products. Yummy Bee addresses this gap by providing gluten-free, sugar-free, and preservative-free options for health-conscious customers.
The Product or Solution
Yummy Bee offers millet pizzas, tacos, pastas, boba teas, and signature desserts like Double Chocolate Brownies and Blueberry Cheesecake. Each product is crafted to maintain taste, texture, and nutrition, while IoT-enabled kitchen operations ensure consistency and quality across outlets.
Business Model
The startup combines café operations with consumer packaged goods (CPG), selling ready-to-eat snacks like millet puffs and almond treats. Revenue comes from café sales, packaged products, and expanding franchise opportunities in new cities.
Growth and Milestones
Since its launch in 2022, Yummy Bee has expanded across Hyderabad and is now entering Mumbai and Bengaluru. The startup raised ₹18 crore from Mile Deep Capital to scale café outlets and launch packaged products. Annualized revenue is projected to reach ₹50 crore by March 2026, reflecting strong consumer demand.
Challenges and Key Learnings
Sandeep navigated challenges like maintaining taste with healthier ingredients and building a loyal customer base in a crowded F&B market. He emphasizes that quality and consistency are non-negotiable in food startups.
Future Plans and Vision
Yummy Bee aims to expand to 20 outlets nationwide, grow its packaged product line, and solidify its presence as a trusted brand for guilt-free indulgence.
Why This Startup Matters Today
By merging health, taste, and convenience, Yummy Bee caters to the rising demand for nutritious urban food options. It demonstrates that a small startup can reshape consumer habits while achieving commercial success.
FAQs
What is Yummy Bee?
It’s a guilt-free café chain offering sugar-free, gluten-free, and preservative-free desserts and meals.
Who founded Yummy Bee?
Sandeep Jangala, a Hyderabad-based entrepreneur.
Where is Yummy Bee located?
Headquartered in Hyderabad, with expansions planned in Mumbai and Bengaluru.
What inspired the startup?
Baking healthier desserts for his daughters during the pandemic inspired Sandeep to create a commercial brand.
How does Yummy Bee make money?
Through café sales, packaged food products, and franchise expansions.
What are the future plans?
Expand to 20 outlets nationwide and grow packaged products for wider reach.
